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Shift Your Marketing Focus From Price to Value

Shift Your Marketing Focus From Price to Value

It’s amazing how much time and energy gets poured into deciding the price of a hotel room. There are STR reports, RMS Reports, and booking engine reports, to go along with the hundreds of tools that are solely focused on how much you are charging for your room. There... read more

About Words of Vikram


I love optimizing revenue. Throughout my 15-year career, I have spent my time identifying clients' online revenue problems and then solving them, so they can make more money than ever before. My strategies have helped power some of the biggest and most successful hotel equity turnaround deals in the last decade.

Words of Vikram is my personal website and blog where I share my stories, perspectives, and thoughts about the industry. This is where I make my real-world advice accessible to anyone who cares to listen.

Please bring an open mind and a saltshaker filled with many grains. I’ll try to keep it interesting.

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