What I Do


What I Write

Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight

Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight

This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 rooms on Hotel Tonight (my favorite mobile travel app). Important: Before you read this – No matter who got paid how much... read more
Front Desk: Ground Zero for Hotel Profitability

Front Desk: Ground Zero for Hotel Profitability

Want to increase your profitability, while improving your online reviews at the same time? Then start paying more attention to an area that’s too often overlooked when discussing revenue: your front desk. You need to make the front of the house a solid outpost... read more

About Words of Vikram


Optimizing hotel and travel asset revenues is what I like to do most. Throughout my 15-year career, I have spent my time identifying clients' online revenue problems and then solving them.

This website -- Words of Vikram -- is where I share my stories, perspectives, and thoughts about the industry. It's also a place where I can make powerful, real-world advice accessible to anyone who cares to listen. I hope that my articles will challenge you to think about what you’re doing, and inspire you to aim higher.

Please bring an open mind and a saltshaker filled with many grains. I’ll try to keep it interesting.

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Running a travel business or hotel? Join me for straightforward, passionate and useful content you won’t find anywhere else on the web. 

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